Erik Chevrier
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Advertising and the Consumer Culture – Winter 2021

February 1 – Analyzing Advertisements

Hello everyone, I hope you had a great weekend. Here are the links for the Zoom meeting on February 1st at 4:15 PM. 

Here is the plan for the class: 

1 – Introduction and Check-In

2 – Recap – Cultural Studies Model

3 – Cultural Frames Summarizing the Development of Media, Marketing, and Advertising

4 – Analyzing Advertisements 

5 – Discussion about Class Project

Questions

Lessons

  • January 18th Lesson – Advertising and the Consumer Culture
  • January 25 – Introduction to Advertising and the Consumer Culture
  • February 1 – Analyzing Advertisements
  • February 8 – History of Advertising and Consumer Society
  • February 22 – Advertising and Commodities
  • March 8 – Advertising and Commodities
  • March 11th – Action Research and Community Organizing
  • March 15 – Advertising, the Internet, Social and Mobile Mediated Marketplaces
  • March 29 – Advertising as Art
  • April 1st – Lessons and Possibilities in Community Organizing and Activism
  • April 12 – Culture Jamming and Resistance Culture
  • April 19 – Presentations and Wrap-Up
Erik Chevrier © 2016
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