Hello everyone, we will meet via Zoom on March 22nd at 4:15PM. 

I will be scheduling meetings with each of the groups to go over your proposals. You will be contacted shortly. 

Here is the plan for the class:

1 – Introduction and Check-Ins

2 – Instructions for Blog 2

3 – Chapter Discussions 

Chapter 7 – Advertising Agencies: Organization, Agency and Internal Conflict, Holm, N. (2017) Advertising and Consumer Society: A Critical Introduction, Palgrave Macmillan, pp. 142 – 160.  

Chapter 12 – The Internet, Social and Mobile Mediated Marketplace, Leiss, W., Kline, S., Jhally, S., Botterill, J., Asquith, K. (2018) Social Communication in Advertising, 4^th Edition, Routledge, pp. 313 – 344.

Chapter 13 – Twenty-First-Century Promotional and Consumer Culture, Leiss, W., Kline, S., Jhally, S., Botterill, J., Asquith, K. (2018) Social Communication in Advertising, 4^th Edition, Routledge, pp. 345 – 372.

4 – Break

5 – Discussion about (effective) advertising tactics