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Advertising and the Consumer Culture – Winter 2022

March 22 – Twenty-First-Century Promotional and Consumer Culture

Hello everyone, I hope you are having a great week. Here is the plan for class. 

1 – Introduction and check-ins

2 – Group Project Report

3 – Blog 2

4 – Chapter Discussions

Chapter 12 – The Internet, Social and Mobile Mediated Marketplace, Leiss, W., Kline, S., Jhally, S., Botterill, J., Asquith, K. (2018) Social Communication in Advertising, 4th Edition, Routledge, pp. 313 – 344.

Chapter 13 – Twenty-First-Century Promotional and Consumer Culture, Leiss, W., Kline, S., Jhally, S., Botterill, J., Asquith, K. (2018) Social Communication in Advertising, 4th Edition, Routledge, pp. 345 – 372.

5 – The Social Dilemma Discussion 

Questions

Lessons

  • January 11 – Introduction to Advertising and the Consumer Culture Course
  • January 18 – Introduction to Advertising and the Consumer Culture
  • January 25 – Analyzing Advertisements
  • January 31 – Food Meaning and Practice
  • February 1 – Analyzing Advertisements
  • February 8 – History of Advertising and Consumer Society
  • February 15 – Advertising and the Economy
  • February 22 – Group Project
  • March 22 – Advertising, the Internet, Social and Mobile Mediated Marketplaces
  • March 22 – Twenty-First-Century Promotional and Consumer Culture
  • April 12 – Course Wrap-Up
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